Blog Posts Categorized in Digital Marketing

Posts about online marketing and how to grow your business using digital marketing. Here, you'll find tips and strategies that will take your brand from zero to hero in no time!

The Importance of Keeping Your Business Listings Up to Date

Having a Google Business Profile (formerly known as Google My Business) is now more essential than ever—it is a vital part of your business’s online presence and often the first place customers look for up-to-date information.

Collin Belt

December 21, 2021

The Beginner's Guide to Squarespace SEO

What is SEO? The quality of your written content on your website gets organic traffic through SEO (Search Engine Optimization). Google uses it to rank your site when people are searching for a product or service.

Danielle Goodman

November 2, 2020

How to Use Live Video to Connect with Your Customers

Connecting with your clients can be challenging during quarantine, but, fortunately, the Internet provides a multitude of avenues to make contact with your communities, even remotely. While videoconferencing and regular pre-recorded video are great ways to offer services and market your brand, one oft-ignored but highly engaging option is live video streaming.

Evan Szymanski

May 18, 2020

Colorful Marketing: How to Choose Your Brand Colors

Colors are everywhere in our world… and in the marketing world. If you own a business and you’re creating your brand, you’ll need to choose a color palette. But with so many shades to choose from, how do you pick? Let’s dive in and see.

Miranda Lial

March 16, 2020

The Beginner’s Guide to Digital Marketing

When you first wade into digital marketing, it can feel overwhelming. Just one quick Google search will bring up nearly four billion results telling you that you need a website, SEO, Facebook ads, Google Ads... and whatever the heck a sales funnel is. After working with hundreds of businesses to create strategies to scale from newly launched to bringing in 7+ figures in revenue, I can confidently say that there is a straightforward sequence that you can follow that will best set you up for success.

Collin Belt

January 5, 2020

The Small Business Guide to Designing Your Brand

Before you sink money into advertising broadcasting your business to the world, it’s important to decide on your brand. In this guide, we'll walk you through step by step how to create an impression that gets the attention of your ideal customers.

Miranda Lial

December 17, 2019

How to Gather Marketing Gold Testimonials That Send Your Sales Sky High

We know testimonials are important. Like, really important. So if you’re really serious about growing your business online, you’ve got to stop waiting for them to fall into your lap and have to go out and get them yourself.

Collin Belt

December 10, 2018

Everything Changes When You Meet Your Dream Customer

Your Dream Customer (also known as an client avatar or marketing persona), is a fictional person you create as a sounding board for the customers you want to attract in real life. Unlike an avatar or marketing persona, however, it’s not only about demographics or psychographics - it’s also about what they’re like to work with.

Collin Belt

July 10, 2018

Featured Posts
Is Squarespace a Good Platform for SEO?
Boost your Local SEO for Better Search Rankings
The Importance of Keeping Your Business Listings Up to Date
A Lead Magnet Recipe for Success
Categories
Branding & Design
Business Tips
Digital Marketing
Websites