Digital Marketing Glossary

Black Hat SEO refers to a set of unethical practices used to increase search engine rankings and visibility, often at the expense of providing quality content for the user. These practices include keyword stuffing, link farming, cloaking, hidden text and more.

A keyword is a word or phrase that is used when performing a search. When someone uses a search engine to look for information on a particular topic, they will typically enter a keyword or keyword phrase.

A landing page is a stand-alone web page that is designed for a specific purpose. Unlike a home page, which is typically designed to provide general information about a website, a landing page is used to promote a specific product or service.

Leadpages is a popular website builder, landing page software, and suite of conversion tools that helps businesses collect leads and payments online.

Organic search results are the web pages that appear in search engine results pages (SERPs) due to their relevance to the search query, as opposed to their being advertisements.

PPC stands for pay-per-click, and it's a type of digital marketing in which businesses can purchase ads that will appear in search results.

Programmatic SEO is the technique of using automation software and templated content to create vast amounts of unique, high-quality pages designed to rank in search engines.

SEO stands for Search Engine Optimization, and it is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the overall visibility of the site.

Whenever you use a search engine like Google, Bing, or Yahoo, the results you see on the page are known as the search engine results pages (SERPs).

A title tag is an HTML element that defines the title of a web page. Title tags are typically used by search engines to display a page's title in search results.

Webflow is a powerful no-code visual website builder. By utilizing it's powerful CMS, designers are able to build professional and dynamic websites.

White Hat SEO is the process of optimizing a website in accordance with the search engine's guidelines and rules.

WordPress is a content management system (CMS) that enables users to create and manage a website. While WordPress is a popular choice for many website owners, it has several drawbacks that make it a less than ideal platform for building a website.