Inbound Marketing Resources
Unlock the full potential of your inbound marketing efforts with the blog posts, guides, downloadable resources, and more from our resource center.
Common Website Design Mistakes that Destroy Your Conversions
As a business owner, your website is the lifeblood of your organization. It’s your company’s primary source of leads and revenue, so it only makes sense that you want your website to have the highest conversion rate possible. Did you know that some simple but common web design mistakes could be destroying your conversion rate?
7 Fatal Website Mistakes That Wreck Your Conversion Rate
The definitive top 7 roadblocks preventing you from operating a profitable website that drives marketing leads for your brand.
The True Cost of Context Switching
Siloed software doesn’t only impact your bottom line, it also causes friction for Marketing and Sales. This guide will give you data-backed strategies so that you can spend less time, money, and resources consolidating data and systems — and more time building deeper customer connections.
The Hidden Cost of Cobbled Systems
Wrestling with proliferating point solutions, disconnected data, and disjointed customer experiences? Too many systems may be slowing your team down, creating friction with Sales, and keeping you from attributing value to your marketing efforts.
The Ultimate Homepage Checklist
Attract, connect, and convert more visitors into buyers with the ultimate checklist. Double your website leads when you implement these changes.
Black Hat SEO
Black Hat SEO refers to a set of unethical practices used to increase search engine rankings and visibility, often at the expense of providing quality content for the user. These practices include keyword stuffing, link farming, cloaking, hidden text and more.
A keyword is a word or phrase that is used when performing a search. When someone uses a search engine to look for information on a particular topic, they will typically enter a keyword or keyword phrase.
A landing page is a stand-alone web page that is designed for a specific purpose. Unlike a home page, which is typically designed to provide general information about a website, a landing page is used to promote a specific product or service.
Leadpages is a popular website builder, landing page software, and suite of conversion tools that helps businesses collect leads and payments online.
Organic Search Results
Organic search results are the web pages that appear in search engine results pages (SERPs) due to their relevance to the search query, as opposed to their being advertisements.