What is a dynamic landing page?
A dynamic website page displays different content from a content management system (CMS) while retaining the same layout and design. Some common examples would be a page design for blog posts, team member pages, or case studies.
The CMS will store the content, usually in a database. When someone visits the page, the content is pulled from the database and displayed on the page according to your design. This makes it easier for website owners to update their pages quickly without having to change any of the underlying code or layout.
Using dynamic web pages also allows website owners to optimize for search engines more easily. For example, website owners can create unique titles, descriptions and content for each dynamic website page on the site. This helps improve their ranking in search results by allowing them to target specific keywords in each page's content.