A landing page is a stand-alone web page that is designed for a specific purpose. Unlike a home page, which is typically designed to provide general information about a website, a landing page is used to promote a specific product or service.
Landing pages are typically linked to from other parts of a website, or from other marketing efforts such as an ad or an email marketing campaign. They are often used in digital marketing campaigns, as they can be highly effective in driving conversions.
Landing pages are typically designed to be simple and focused, with a clear call to action. This helps to ensure that visitors take the desired action, such as submitting their contact information or making a purchase. landing pages can be highly effective in driving conversions, but they need to be well-designed and relevant to the target audience.