SEO stands for Search Engine Optimization, and it is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the overall visibility of the site.
SEO is important because it can help a website earn higher search engine rankings, resulting in more web traffic. In addition, SEO can also help to improve the usability of a website, making it easier for users to find the information they need. Finally, SEO can also help to create a more favorable reputation for a website, which can lead to more customers and sales.
Overall, search engine optimization is an essential tool for any business that wants to succeed online. By taking the time to optimize their website for Google search, businesses can improve their visibility, traffic levels, and bottom line.