SEO Resources

A keyword is a word or phrase that is used when performing a search. When someone uses a search engine to look for information on a particular topic, they will typically enter a keyword or keyword phrase.

Organic search results are the web pages that appear in search engine results pages (SERPs) due to their relevance to the search query, as opposed to their being advertisements.

PPC stands for pay-per-click, and it's a type of digital marketing in which businesses can purchase ads that will appear in search results.

Programmatic SEO is the technique of using automation software and templated content to create vast amounts of unique, high-quality pages designed to rank in search engines.

SEO stands for Search Engine Optimization, and it is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the overall visibility of the site.

Whenever you use a search engine like Google, Bing, or Yahoo, the results you see on the page are known as the search engine results pages (SERPs).