SEO Resources

Black Hat SEO refers to a set of unethical practices used to increase search engine rankings and visibility, often at the expense of providing quality content for the user. These practices include keyword stuffing, link farming, cloaking, hidden text and more.

A CMS (content management system) is a database for storing information on your website, and a CMS item is an entry in that database.

A dynamic website page displays different content from a content management system (CMS) while retaining the same layout and design.

A keyword is a word or phrase that is used when performing a search. When someone uses a search engine to look for information on a particular topic, they will typically enter a keyword or keyword phrase.

Organic search results are the web pages that appear in search engine results pages (SERPs) due to their relevance to the search query, as opposed to their being advertisements.

PPC stands for pay-per-click, and it's a type of digital marketing in which businesses can purchase ads that will appear in search results.