PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

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Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

Belt Creative took my concept of a website and made it a reality. The site provides an avenue for me to share my photos with people who share my appreciation of the wild world outside my door. Thank you.

Karen Church

Collin assisted with a complete website re-design for my business. The entire process was fun and honestly a pleasure. He demonstrated patience with all of my questions and had a lot of insightful advice along the way. He is passionate about what he does and it shows! This is an extremely professional organization with incredible results.

Diana Sechrist

Everyone has been great to work with. For the most part expectations have been very clear and you have been a stress relief and 180 degree difference from the last agency I worked with.

Patrick Hamann

CEO and Founder

I worked closely with Belt Creative over a period of two months or so, and not only were they the most dedicated and conscientious team I’ve ever collaborated with, they're also one of the most creative and knowledgeable. Our designer's cheerful, optimistic outlook and his confidence in his own abilities made him a pleasure to work with. I wouldn’t hesitate to bring them on board for any future projects.

Gary Blackwood

Author

Collin is extremely organized, professional, skilled and communicates clearly with clients and partners. He’s a joy to work with and inspires me to step up my own game (in a good way).

Krista Elliott

From beginning til end, felt valued for the business. As a start up and having never engaged with a web designer before, Belt Creative were fast, responsive and efficient. We had several calls to iron out any concerns and convey the brief to them. All points were acknowledged and our website is how we want it. As with anything, there are ups and downs but character is shown when the downs are dealt with effectively and empathetically. Collin, Allyse and last but certainly not least Alex made the journey pleasant, especially when we were dealing with a time zone difference of 12 hours!

Tin Lee

Managing Director

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