PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

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The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

We originally were upgrading just our website but expanded the project to redesigning our logo as well. I believe this really helped the process. Danni from Belt Creative really understood our concept by creating a new logo which rolled into creating a dynamite web site. She also did a great job of honoring our old logo and website and blending it with our new logo and website.

Mitch Timoteo

Owner

Belt Creative collaborated with our team to create sales materials. They were able to quickly understand and appreciate our direction and needs. Belt Creative has a very thorough communication style and was quick to respond and deliver. Great experience!

Jaime Loos

Since we brought Belt Creative on board, they have helped our online sales grow by more than 800% — and we are continuing to have record-breaking sales this year. If you’re looking for an expert that will truly work hard to understand your needs and help you kill it online, this is the one.

Seafoam Lavender Company & Gardens

Owner

I appreciated how seamless it was to provide feedback on the web design and copy edits before going live. The custom tutorials shared by Danielle and her team were extremely helpful, enabling our internal team to maintain the site moving forward. I also found the mobile interface to be very user-friendly. Additionally, having a designer on the team was invaluable; when we needed alternative designs to better tell our story, BeltCreative was able to deliver exactly what we needed.

Shayla Price

Sr Digital Marketing Manager

Collin is extremely organized, professional, skilled and communicates clearly with clients and partners. He’s a joy to work with and inspires me to step up my own game (in a good way).

Krista Elliott

Collin has been extremely responsive throughout the entire process and his methods of explaining each step along the way through videos, documents, and meetings has been excellent. It always gives me something I can refer to later and makes everything abundantly clear.

Suzanne Clements

Owner

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Get in touch with our team today to discuss how we can help you to elevate your web presence and driving meaningful growth for your brand.

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