PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

Visit website

Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

They did an outstanding job. From our first call, I felt like our designer understood our objectives. I really appreciated his communication, follow up, and use of technology to keep us posted on the project management side. We would definitely use Belt Creative again in the future.

Holly Tate

Director of Business Development

Working with everyone at Belt Creative has been a delight. They are all incredibly knowledgeable and dedicated to bringing your design vision to life. This isn't my first experience with them, and I would highly recommend Belt Creative to anyone seeking excellent website development, PPC strategy, and social media solutions.

Melissa Garcia Villa

Marketing & Communications Director

From beginning til end, felt valued for the business. As a start up and having never engaged with a web designer before, Belt Creative were fast, responsive and efficient. We had several calls to iron out any concerns and convey the brief to them. All points were acknowledged and our website is how we want it. As with anything, there are ups and downs but character is shown when the downs are dealt with effectively and empathetically. Collin, Allyse and last but certainly not least Alex made the journey pleasant, especially when we were dealing with a time zone difference of 12 hours!

Tin Lee

Managing Director

I had a generic website that needed to be updated to be able to successfully target my prospective clients. Belt Creative was amazing to work with and they took my website to a whole new level. I couldn't have asked for a better experience or, more importantly, better results.

Ryan Donovan

Founder

Alex is great to work with. He's responsive, meets deadlines, and is able to apply feedback.

Jordan Smith

CEO

Always a seamless experience when we have Belt Creative provide support when I'm out of the office.

Travis Benfield

Lead Web Developer

Ready, set, grow

Get in touch with our team today to discuss how we can help you to elevate your web presence and driving meaningful growth for your brand.

Start a project

Contact sales

Projects

More Case Studies

Check out highly valuable articles and resources from Belt Creative

Eduphoria!

Webflow website redesign for Eduphoria!, improving SEO, accessibility, and usability while empowering their team with training and scalable components.

View case study

Persona

Webflow development support for Persona, including a custom mega navigation and over 15 new pages to enhance their existing website.

View case study