PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

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Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

Belt Creative is in a league of its own. I considered many options when building my website and their approach, dedication to the marketing process, and efficient tools to help drive the process are world-class. I have already referred them to several of my clients to help them with their website. Belt Creative is not just a website or digital marketing company - they are a mission-critical business partner helping me drive repeatable new business leads to my company which improves the bottom line. I'd 100% recommend them for any project you're working on.

Elliott Holland

Loved the high-touch interactions with Danni. She responded well to feedback, was quick on updating things, and successfully guided the copywriter.

Matt White

Founder

Easy communication, great work, fast turnaround time.

Matt R.

Belt Creative collaborated with our team to create sales materials. They were able to quickly understand and appreciate our direction and needs. Belt Creative has a very thorough communication style and was quick to respond and deliver. Great experience!

Jaime Loos

Working with everyone at Belt Creative has been a delight. They are all incredibly knowledgeable and dedicated to bringing your design vision to life. This isn't my first experience with them, and I would highly recommend Belt Creative to anyone seeking excellent website development, PPC strategy, and social media solutions.

Melissa Garcia Villa

Marketing & Communications Director

Collin assisted with a complete website re-design for my business. The entire process was fun and honestly a pleasure. He demonstrated patience with all of my questions and had a lot of insightful advice along the way. He is passionate about what he does and it shows! This is an extremely professional organization with incredible results.

Diana Sechrist

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