PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

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Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

Belt Creative was very helpful in helping us create our sales materials. They are very knowledgeable, easy to work with, and always available.

Celina Chavez

Loved the high-touch interactions with Danni. She responded well to feedback, was quick on updating things, and successfully guided the copywriter.

Matt White

Founder

Easy communication, great work, fast turnaround time.

Matt R.

I appreciated how seamless it was to provide feedback on the web design and copy edits before going live. The custom tutorials shared by Danielle and her team were extremely helpful, enabling our internal team to maintain the site moving forward. I also found the mobile interface to be very user-friendly. Additionally, having a designer on the team was invaluable; when we needed alternative designs to better tell our story, BeltCreative was able to deliver exactly what we needed.

Shayla Price

Sr Digital Marketing Manager

My design was exactly what I wanted it to be. I'll use Belt Creative again.

Adam M.

Belt Creative is in a league of its own. I considered many options when building my website and their approach, dedication to the marketing process, and efficient tools to help drive the process are world-class. I have already referred them to several of my clients to help them with their website. Belt Creative is not just a website or digital marketing company - they are a mission-critical business partner helping me drive repeatable new business leads to my company which improves the bottom line. I'd 100% recommend them for any project you're working on.

Elliott Holland

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