PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

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Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

Website was great, no edits needed

Ben Rutledge

Broker and Owner

Belt Creative is in a league of its own. I considered many options when building my website and their approach, dedication to the marketing process, and efficient tools to help drive the process are world-class. I have already referred them to several of my clients to help them with their website. Belt Creative is not just a website or digital marketing company - they are a mission-critical business partner helping me drive repeatable new business leads to my company which improves the bottom line. I'd 100% recommend them for any project you're working on.

Elliott Holland

I worked closely with Belt Creative over a period of two months or so, and not only were they the most dedicated and conscientious team I’ve ever collaborated with, they're also one of the most creative and knowledgeable. Our designer's cheerful, optimistic outlook and his confidence in his own abilities made him a pleasure to work with. I wouldn’t hesitate to bring them on board for any future projects.

Gary Blackwood

Author

Since we brought Belt Creative on board, they have helped our online sales grow by more than 800% — and we are continuing to have record-breaking sales this year. If you’re looking for an expert that will truly work hard to understand your needs and help you kill it online, this is the one.

Seafoam Lavender Company & Gardens

Owner

Everyone has been great to work with. For the most part expectations have been very clear and you have been a stress relief and 180 degree difference from the last agency I worked with.

Patrick Hamann

CEO and Founder

I had a generic website that needed to be updated to be able to successfully target my prospective clients. Belt Creative was amazing to work with and they took my website to a whole new level. I couldn't have asked for a better experience or, more importantly, better results.

Ryan Donovan

Founder

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