The Challenge
The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.
Our Approach
Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:
- Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
- Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.
The Solution
The completed PROPEL Center website features:
- Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
- Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
- Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
- SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.
The Results
Our collaboration with the PROPEL Center resulted in:
- Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
- Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
- Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.
