PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

Visit website

Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

Very supportive and willing to explain things.

Nicole Williams

Owner

From beginning til end, felt valued for the business. As a start up and having never engaged with a web designer before, Belt Creative were fast, responsive and efficient. We had several calls to iron out any concerns and convey the brief to them. All points were acknowledged and our website is how we want it. As with anything, there are ups and downs but character is shown when the downs are dealt with effectively and empathetically. Collin, Allyse and last but certainly not least Alex made the journey pleasant, especially when we were dealing with a time zone difference of 12 hours!

Tin Lee

Managing Director

Belt Creative set up a marketing strategy for our Ecotourism business that has resulted in vastly better sales both at our farm store and online. Our number of Facebook followers increased from around 700 to more than 10,000 in the past 18 months. I can’t count the number of times that I’ve been asked “who does your marketing?” by other business owners.

Suzy B.

Since we brought Belt Creative on board, they have helped our online sales grow by more than 800% — and we are continuing to have record-breaking sales this year. If you’re looking for an expert that will truly work hard to understand your needs and help you kill it online, this is the one.

Seafoam Lavender Company & Gardens

Owner

Website was great, no edits needed

Ben Rutledge

Broker and Owner

Always a seamless experience when we have Belt Creative provide support when I'm out of the office.

Travis Benfield

Lead Web Developer

Ready, set, grow

Get in touch with our team today to discuss how we can help you to elevate your web presence and driving meaningful growth for your brand.

Start a project

Contact sales

Projects

More Case Studies

Check out highly valuable articles and resources from Belt Creative

Eduphoria!

Webflow website redesign for Eduphoria!, improving SEO, accessibility, and usability while empowering their team with training and scalable components.

View case study

Persona

Webflow development support for Persona, including a custom mega navigation and over 15 new pages to enhance their existing website.

View case study