PROPEL Center

Migration and development of the PROPEL Center website from HubSpot to Webflow, featuring advanced animations and SEO optimization.

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Our Partners

The Challenge

The PROPEL Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), required a platform migration from HubSpot to Webflow to enhance functionality, scalability, and visual impact. The goal was to bring a design agency’s intricate vision to life while implementing advanced animations, integrating complex functionalities, and maintaining SEO performance.

Our Approach

Our partnership with the PROPEL Center began in August 2024, progressing through two key phases:

Phase 1: Collaborated with a design agency to develop a dynamic homepage in Webflow, featuring advanced animations to align with the PROPEL Center's innovative vision and meet the high expectations of board members and executives.
Phase 2: Migrated the entire PROPEL Center website from HubSpot to Webflow, with a focus on:
- Website Development: Creating seven highly animated, interactive pages based on the design agency’s work.
- Integration Implementation: Adding complex integrations to support the site’s functionality.
- SEO Optimization: Ensuring a smooth, SEO-focused migration to maintain and improve search rankings.

The Solution

The completed PROPEL Center website features:

Dynamic Animations: Engaging and visually impactful elements that reflect the organization’s innovative ethos.
Interactive Design: Seven fully developed pages that effectively showcase the PROPEL Center’s mission and initiatives.
Webflow CMS: A flexible and scalable platform that empowers the PROPEL Center team to manage content with ease.
SEO-Focused Migration: A seamless transition from HubSpot, preserving and enhancing search engine performance.

The Results

Our collaboration with the PROPEL Center resulted in:

Elevated Online Presence: A modern, visually stunning website that aligns with the organization’s mission to drive innovation and learning.
Stakeholder Approval: Dynamic and engaging elements impressed the board and executives, meeting their high expectations.
Improved User Experience: The responsive and interactive design ensures seamless engagement for all audiences.

I appreciated how seamless it was to provide feedback on the web design and copy edits before going live. The custom tutorials shared by Danielle and her team were extremely helpful, enabling our internal team to maintain the site moving forward. I also found the mobile interface to be very user-friendly. Additionally, having a designer on the team was invaluable; when we needed alternative designs to better tell our story, BeltCreative was able to deliver exactly what we needed.

Shayla Price

Sr Digital Marketing Manager

We originally were upgrading just our website but expanded the project to redesigning our logo as well. I believe this really helped the process. Danni from Belt Creative really understood our concept by creating a new logo which rolled into creating a dynamite web site. She also did a great job of honoring our old logo and website and blending it with our new logo and website.

Mitch Timoteo

Owner

From beginning til end, felt valued for the business. As a start up and having never engaged with a web designer before, Belt Creative were fast, responsive and efficient. We had several calls to iron out any concerns and convey the brief to them. All points were acknowledged and our website is how we want it. As with anything, there are ups and downs but character is shown when the downs are dealt with effectively and empathetically. Collin, Allyse and last but certainly not least Alex made the journey pleasant, especially when we were dealing with a time zone difference of 12 hours!

Tin Lee

Managing Director

We had a FANTASTIC experience with Danni & Team. Very patient and talented team and I 100% recommend their Web Design services. We are extremely happy with the outcome!

Omar Liendo

Collin and the team at Belt Creative are awesome! They are fine craftsman, making sure every detail of our website was perfect. We could not be happier and plan on using them for other projects.

Larry S.

The Belt Creative team was always game to dive in and explore the questions we had. We came to them with big messy puzzles and left with a beautiful, functional site. They are incredible thought partners and truly made our website a success. Their deep knowledge of Webflow helped us get the most out of the new tool, and their attention to detail and time management meant that we were set up for a successful and on-time launch. I highly recommend them for teams big and small looking for kind and creative thought partners.

Lynn Overmyer

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