Marketo Engage is one of the most capable B2B marketing automation platforms in the market. It is also one of the most expensive to own, the most time-consuming to implement, and the most demanding to administer at full capacity. Those realities have not changed under Adobe's ownership - if anything, the integration with Adobe's broader product ecosystem has made Marketo more powerful for enterprise teams and simultaneously more complex and costly for teams that do not need the full stack.
The teams evaluating Marketo alternatives in 2026 are not looking for inferior tools. They are looking for platforms that deliver 80–90% of Marketo's automation capability at 30–50% of its total cost of ownership, with faster implementation and lower ongoing admin overhead. In many cases - particularly for mid-market B2B SaaS companies that are not running enterprise-scale ABM programmes or deeply embedded Salesforce operations - that trade-off is the right one.
This guide is written for marketing ops and demand-gen leaders at B2B companies currently on Marketo or in the late stages of evaluating it. It covers the real cost comparison (not just platform licensing), honest migration effort from Marketo's programme architecture, and a clear decision framework for identifying whether a cheaper alternative is genuinely sufficient or whether Marketo's depth is what the use case actually requires. For the broader enterprise context, see our enterprise marketing automation guide 2026.
Why Teams Leave Marketo in 2026
The three primary triggers, in order of business impact:
Total cost of ownership is higher than the line-item platform cost suggests. Marketo's published pricing (variously reported as $1,295/mo for Select, $2,195/mo for Prime, and higher for Ultimate tiers as of 2026) is the beginning of the cost conversation, not the end of it. Implementation with a certified Marketo partner commonly runs $20,000–$80,000 for a mid-market deployment. Ongoing administration requires a Marketo Certified Expert (MCE) or a dedicated marketing operations resource - Marketo's UI and programme architecture are not self-service for generalist marketers in the way that HubSpot or ActiveCampaign are. When the full Year 1 cost is modelled - platform, implementation, admin, and CRM integration - Marketo frequently costs 3–5× more than teams expected from the initial pricing conversation.
Implementation timeline delays time-to-value. A Marketo implementation done properly - CRM integration configured, smart list architecture designed, programme templates built, scoring model agreed with sales, landing page templates developed - takes 3–6 months for a mid-market organisation. Teams that compress this timeline to hit a campaign launch date typically spend the following 6–12 months cleaning up the consequences. The platform's power is real, but it is not accessible without investment in configuration and training that most teams underestimate.
Admin overhead is structural, not temporary. Marketo requires ongoing specialised administration. Smart list maintenance, token management, programme cloning discipline, database hygiene, and the periodic unravelling of legacy programme logic are not tasks that can be delegated to a generalist coordinator. Teams that lose their Marketo admin - through resignation, budget cut, or role change - frequently find themselves with a running platform they cannot safely modify. The dependency on specialised knowledge is a structural feature of Marketo's architecture, not a training problem that goes away.
A fourth trigger: the Adobe integration roadmap. Adobe has been integrating Marketo into its Experience Cloud suite, which adds capability for teams that are Adobe-native but adds complexity and cost for teams that are not. Teams whose marketing stack does not include Adobe Experience Manager, Adobe Analytics, or Adobe Target frequently find that Marketo's Adobe-aligned roadmap is moving away from, rather than toward, their actual requirements.
Understanding Marketo's Architecture Before Evaluating Alternatives
One of the most common mistakes in Marketo evaluation is choosing an alternative that looks equivalent on a feature comparison table but does not actually match the specific capabilities that make Marketo valuable for the team's use case.
The capabilities that Marketo does genuinely well - and that alternatives may not match:
- Revenue Cycle Modeller: Marketo's visual lifecycle stage model maps contacts through a revenue funnel with transition rules and velocity metrics. This is a powerful tool for demand-gen teams that need to report on stage-to-stage conversion rates and pipeline velocity. Not every alternative replicates this at comparable depth.
- Advanced scoring architectures: Marketo supports multiple simultaneous scoring models - demographic, behavioural, account-level - with score decay and score inheritance across linked leads and contacts. Teams that have built sophisticated multi-model scoring will find that most alternatives offer single-model scoring that requires rethinking the scoring architecture during migration.
- Buying committee and account-level orchestration: Marketo's ABM features handle multi-contact account journeys in a way that contact-first tools (including most of Marketo's competitors) struggle with. If the use case involves orchestrating email and content across a 5-person buying committee at a target account, Marketo's native capability is difficult to replicate without custom configuration on alternative platforms.
- Salesforce bidirectional sync depth: Marketo's Salesforce integration is among the most mature in the market - it handles custom objects, complex field mapping, and bidirectional sync in ways that newer platforms are still building toward. Teams with heavily customised Salesforce orgs frequently find that the Marketo–Salesforce integration is less painful than any alternative's Salesforce connector.
Before committing to a migration, map which of these specific capabilities your team is actively using versus which exist in your Marketo instance but have never been fully configured. Teams frequently pay for Marketo's enterprise capability while using only 30–40% of it. For the workflow-level view of which automation capabilities produce the most B2B pipeline impact, see our marketing automation workflow guide 2026.
Decision Framework: Finding the Right Alternative
Primary Pain Point Mapping
- Leaving for lower total cost: HubSpot Marketing Hub Professional is the most commonly chosen migration destination. At ~$800/mo with a significantly lower implementation and admin cost, the Year 1 TCO is typically 40–60% lower than Marketo for a comparable mid-market deployment. ActiveCampaign Plus is cheaper still - appropriate for teams with less complex automation requirements.
- Staying Salesforce-native: Salesforce Account Engagement (formerly Pardot) is the logical alternative for Salesforce-dependent organisations that want to reduce Marketo's cost and complexity while remaining inside the Salesforce ecosystem. The trade-off: Salesforce AE is not significantly cheaper than Marketo at comparable contact volumes, and its automation depth is below Marketo's - it is a simplification, not an upgrade.
- Prioritising implementation speed and self-service admin: HubSpot Marketing Hub. Its UI is designed to be operable by marketing generalists without dedicated technical resource. ActiveCampaign is similarly accessible. Both have implementation timelines of 4–12 weeks for mid-market deployments, compared to Marketo's 3–6 months.
- Product-led growth or developer-first SaaS: Customer.io is the strongest alternative for SaaS teams where the primary automation triggers are product events (feature activated, usage milestone reached, trial day elapsed) rather than form fills and email engagement. Its event-driven architecture, Segment integration, and developer-friendly API make it a better fit for PLG companies than Marketo's form-and-email-centric model.
- Enterprise with regulatory requirements: Oracle Eloqua or Salesforce Marketing Cloud. These are not simpler or cheaper than Marketo - they are alternatives for specific enterprise requirements that Marketo does not meet, such as Oracle/SAP ERP integration or Salesforce's multi-cloud enterprise architecture.
Salesforce Dependency Assessment
The single most important dimension in a Marketo migration is how deeply the team's workflows depend on the Marketo–Salesforce sync. Teams with deeply customised Salesforce orgs - custom objects, complex field mapping, multi-org setups - face a significantly harder migration than teams with standard Salesforce configurations.
Assess Salesforce dependency honestly:
- Map every Marketo smart list or trigger that references a Salesforce custom object or custom field. These are the highest-risk migration items - they require the destination platform to support comparable Salesforce custom object sync, or they require redesigning the trigger logic.
- Audit bidirectional sync rules. Identify which fields sync from Marketo to Salesforce (activity data, lead scores, lifecycle stages) and which sync from Salesforce to Marketo (opportunity data, account properties, rep ownership). Each sync direction requires explicit configuration on the destination platform.
- Identify programme-to-Salesforce campaign sync. Marketo's Salesforce Campaign sync - linking Marketo programme membership to Salesforce Campaign membership for attribution - is widely used but often under-documented. This sync needs to be replicated on the destination platform for attribution reporting to remain accurate.
For teams migrating from Marketo to HubSpot while keeping Salesforce as the CRM, see our HubSpot Salesforce integration guide for a detailed walkthrough of the sync architecture.
Automation Complexity Audit
Before evaluating alternative platforms, audit the complexity of your actual Marketo usage - not the complexity the platform is capable of. The audit should answer three questions:
- How many programmes are currently active and sending, versus paused, versus abandoned and never cleaned up?
- Which smart lists are used in active campaigns versus in legacy reports that nobody reads?
- Which scoring rules are actively influencing MQL routing versus defined in the scoring model but never validated against actual conversion data?
Teams frequently discover during this audit that 60–70% of their Marketo instance is legacy configuration that a migration would not need to replicate. The actual active automation footprint is often 5–10 well-maintained programmes, not the 50+ that appear in the instance.
Quick Comparison: Top Marketo Alternatives 2026
Platform pricing figures are approximate based on published and reported pricing as of mid-2026. Marketo pricing is not publicly published - figures reflect commonly reported ranges. Verify at each vendor's current pricing page or contact sales for a current quote.
Best by Use Case
Best for Mid-Market B2B: HubSpot Marketing Hub
HubSpot Marketing Hub is the most commonly chosen Marketo alternative for mid-market B2B SaaS teams - and for clear reasons. The platform covers the core demand-generation use case (email automation, landing pages, lead scoring, CRM integration, ad management, attribution reporting) in a single tool that marketing operations staff can configure and maintain without Marketo-certified technical resource. Its implementation timeline is 4–12 weeks for a mid-market deployment. Its Year 1 TCO is consistently lower than Marketo for comparable team sizes. For a detailed feature comparison, see our HubSpot vs Marketo guide.
What HubSpot Pro does well: Multi-step workflows with conditional branching, A/B testing, smart content, attribution reporting, native CRM with full contact record, Webflow and ad platform integrations.
Where it falls short of Marketo: Revenue Cycle Modeller equivalent is absent; multi-model scoring is not native; ABM account-level orchestration requires Enterprise tier (HubSpot ABM tools); Salesforce custom object sync requires Operations Hub at additional cost.
Pricing snapshot: Starter ~$20/mo. Professional ~$800/mo for 5 users and 2k marketing contacts. Enterprise ~$3,600/mo adds advanced reporting, custom objects, and ABM tools. Verify at hubspot.com/pricing.
Migration note: Medium-high effort. Contact and lead export is straightforward. Marketo programmes must be rebuilt in HubSpot's workflow engine - the logic translates but the architecture differs. Scoring models need redesigning for HubSpot's contact-based scoring. The Salesforce sync rebuild is the highest-effort component for Salesforce-dependent teams.
Best for Salesforce-Native Teams: Salesforce Account Engagement
For organisations that are deeply Salesforce-native - Salesforce CRM is the source of truth, the sales team lives in Salesforce, and IT governance requires all marketing data to reside in the Salesforce ecosystem - Salesforce Account Engagement (formerly Pardot) is the logical migration path from Marketo. The integration is native and the data model is the same; there is no external sync to configure or monitor.
The realistic assessment: Salesforce Account Engagement is not a cost-reduction strategy versus Marketo. Growth tier (the entry plan) is priced at approximately $1,250/mo for up to 10,000 contacts - comparable to Marketo's lower tiers. Its automation depth is below Marketo's. The value is operational simplicity for Salesforce-first teams, not capability upgrade or cost saving.
Strengths: Native Salesforce integration (no sync lag, no field mapping maintenance), familiar ecosystem for Salesforce admins, Einstein AI features (Salesforce roadmap).
Limitations: Not a cost reduction vs Marketo; automation is less sophisticated; UI is less modern; tightly coupled to Salesforce - not viable for non-Salesforce CRM environments.
Pricing snapshot: Growth ~$1,250/mo (10k contacts). Plus ~$2,500/mo. Advanced ~$4,000/mo. Verify at salesforce.com/products/account-engagement/pricing.
See our HubSpot vs Salesforce comparison for context on the Salesforce ecosystem CRM decision that typically precedes the Pardot vs HubSpot choice.
Best for Cost-Reduction with Strong Automation: ActiveCampaign
For mid-market B2B teams that need automation depth comparable to Marketo's core programme logic - conditional workflows, behavioural triggers, lead scoring, CRM deal creation - at a fraction of the cost, ActiveCampaign is the most direct alternative. Its workflow builder handles complex branching and goal-based logic. Its native CRM reduces the integration overhead. And its pricing at 5,000–25,000 contacts is 90–95% cheaper than Marketo's equivalent tiers.
The capability gap is real at the upper end: ActiveCampaign does not have Marketo's Revenue Cycle Modeller, its ABM capabilities are minimal, and its Salesforce sync is functional but not as deep as Marketo's native connector. For teams whose active Marketo usage is standard demand-gen workflows - not ABM, not the Revenue Cycle Modeller, not multi-model scoring - those gaps rarely matter in practice.
Pricing snapshot: Starter from ~$15/mo at 1k contacts. Plus from ~$79/mo at 5k contacts (adds CRM, scoring, and most B2B features). Verify at activecampaign.com/pricing.
Migration note: Lower implementation effort than HubSpot for teams with simple Marketo setups. No Salesforce-native path - if Salesforce integration is complex, this adds migration effort. See our ActiveCampaign alternatives guide for the broader competitive context.
Best for Product-Led Growth SaaS: Customer.io
Customer.io occupies a specific and underserved niche among Marketo alternatives: product-led growth SaaS companies whose automation is driven primarily by product events rather than form fills and email engagement. Its event-driven architecture processes user actions (feature activated, session started, payment failed, trial day 7 reached) in real time and triggers targeted messaging sequences based on precise behavioural conditions.
For SaaS teams where the highest-leverage automation is in the product - onboarding flows, feature adoption nudges, churn intervention at usage drop, trial-to-paid conversion - Customer.io's model is more appropriate than Marketo's form-and-landing-page-centric approach. Its Segment integration allows product usage data to flow directly into the automation platform without custom API work.
Strengths: Real-time event processing, Segment-native, developer-friendly API, strong for in-app and email combined, competitive pricing at mid-market SaaS scale.
Limitations: Not built for traditional demand-gen (limited landing pages, no native SEO or ad management); ABM and buying committee orchestration are not strengths; less brand recognition means smaller community.
Pricing snapshot: Essentials from ~$100/mo at 5k contacts. Premium from ~$150/mo adds advanced segmentation and webhooks. Verify at customer.io/pricing.
When Staying on Marketo Is the Right Answer
The case for staying is real and is not argued often enough in comparisons written by vendors competing with Marketo:
- Your ABM programme depends on account-level orchestration that alternatives cannot replicate. If the team is running coordinated multi-contact campaigns at named accounts - scoring at the account level, triggering plays when multiple contacts from one company show engagement - Marketo's native ABM capability at enterprise scale has no direct equivalent in the mid-market alternatives.
- Your Salesforce integration has years of accumulated custom field mapping and bidirectional sync logic. Rebuilding a complex Marketo–Salesforce integration on an alternative platform is a 3–6 month project in its own right. If the sync is working and the cost of rebuilding it exceeds the cost savings from switching platform, the economics may not justify the change.
- Your Revenue Cycle Modeller is actively used for pipeline velocity reporting. If the CMO, CRO, or board receives revenue cycle velocity reports generated from Marketo's RCM, replacing this reporting requires building equivalent models in the destination platform - which is a significant analytical investment.
- Your marketing team has deep Marketo expertise. A team with two Marketo Certified Experts who can configure and maintain the platform efficiently is a different cost situation from a team paying an external consultant $150/hour to make programme changes. The admin cost argument against Marketo is primarily relevant for teams without internal MCE capability.
- Your contract was recently renewed at a negotiated rate. Adobe negotiates Marketo enterprise contracts. If the team has recently renewed at a significant discount from list pricing, the actual cost may be more competitive than comparison articles that cite list-price tiers suggest.
Pricing and TCO Reality
The table below models Year 1 total cost of ownership across the primary alternatives. These figures are illustrative and based on reported pricing and typical implementation costs for mid-market B2B organisations (50–500 employees, 25,000–100,000 marketable contacts). Individual costs vary significantly based on contract negotiation, implementation partner, and internal resource.
Marketo pricing not publicly published - figures reflect commonly reported ranges; contact Adobe for current pricing. HubSpot pricing verified at hubspot.com/pricing, mid-2026. ActiveCampaign pricing verified at activecampaign.com/pricing, mid-2026. Salesforce Account Engagement pricing verified at salesforce.com/products/account-engagement/pricing, mid-2026. Implementation cost ranges are illustrative based on commonly reported partner rates; individual projects vary.
Two patterns that the TCO table makes visible:
- HubSpot's Year 1 TCO advantage over Marketo is primarily in implementation and admin, not platform cost alone. The platform pricing difference at mid-market scale is real but not 5×. The difference in implementation cost (HubSpot: $5,000–$25,000; Marketo: $20,000–$80,000) and ongoing admin (HubSpot: 0.25 FTE generalist; Marketo: 0.5–1.0 FTE MCE-level resource) is where the TCO gap compounds over time.
- ActiveCampaign's cost advantage is structural but capability-dependent. For teams whose active Marketo usage maps to ActiveCampaign's feature set, the cost savings are genuine and large. For teams that need Marketo's Salesforce sync depth, ABM orchestration, or Revenue Cycle Modeller, the cost savings come with real capability trade-offs that must be evaluated explicitly.
Migrating from Marketo: What to Expect
Marketo migrations are among the most complex in the marketing automation space. The platform accumulates years of programme logic, smart list dependencies, token architecture, and Salesforce sync configuration that is rarely fully documented and often partially understood even by the team managing it. A realistic migration plan requires time for discovery and documentation before any destination-platform configuration begins.
Pre-Migration Audit (Allow 3–4 Weeks Before Configuration Begins)
The pre-migration audit is not optional for Marketo. It is the step that determines whether the migration produces a clean, well-functioning destination platform or replicates Marketo's accumulated technical debt in a new environment.
The audit should produce:
- A complete inventory of active programmes, with trigger logic, dependencies, and current performance data
- A map of all smart lists that drive active campaign or suppression logic - identify which are used, which are stale, and which are used in ways their authors did not intend
- A Salesforce sync audit: every field that syncs bidirectionally, every Salesforce campaign linked to a Marketo programme, and every custom object used in smart list criteria
- A scoring model review: every scoring rule, the current score distribution across the active database, and a validation against closed-won contacts to assess whether the model is predictive
- A database quality assessment: bounce rates, unsubscribe rates, field completeness, and duplicate rate
Programme Rebuilding on the Destination Platform
Marketo programmes do not transfer. They must be rebuilt in the destination platform's workflow engine. The rebuild is an opportunity - not a burden - to improve programme logic that has accumulated complexity over years of incremental change.
For each active Marketo programme, document: the trigger event, all smart list criteria, every flow step with conditions, all wait steps and their durations, the programme goal and success criteria, and the Salesforce campaign sync settings. This documentation is the rebuild specification for the destination platform team.
The most common rebuild complication: Marketo's token system - which allows dynamic variable insertion across programmes, emails, and landing pages - has no direct equivalent in most alternatives. HubSpot's personalisation tokens cover standard use cases; complex programme-level tokens require redesign, not direct replacement.
Database Migration and Compliance
Export the lead database from Marketo including all custom fields, activity history (where the destination platform can receive it), and suppression lists. For EU/UK contacts, confirm consent records are complete and portable - GDPR requires that consent documentation moves with the contact, not just the email address.
Do not import the entire database to the destination platform on Day 1. Start with the most-engaged segment (opened or clicked in the last 90 days), warm up the new sending infrastructure over 4–8 weeks, then migrate the broader database in segments. This is the standard warm-up approach regardless of platform; for Marketo migrations specifically, it also gives the team time to validate that scoring and segmentation logic is working correctly before it fires against the full database.
Use-Case Fit Matrix
Work with Belt Creative
Belt Creative implements HubSpot Marketing Hub for B2B teams migrating from Marketo or evaluating alternatives - including CRM integration architecture, programme rebuild, scoring model design, and attribution reporting setup. If you are in an active Marketo evaluation or planning a migration to HubSpot, we can advise on the platform decision and handle the implementation.
See our work for examples of HubSpot implementations and marketing stack builds, or get in touch to discuss your evaluation or migration timeline.
A Note on Sources
Gartner Magic Quadrant for B2B Marketing Automation Platforms: gartner.com. Forrester Wave: Marketing Automation for B2B Marketing: forrester.com. Marketo pricing is not publicly published - figures in this guide reflect ranges commonly reported in third-party reviews and procurement discussions as of mid-2026; verify current pricing directly with Adobe. HubSpot, ActiveCampaign, and Salesforce Account Engagement pricing verified at respective vendor pricing pages, mid-2026. Implementation cost ranges are illustrative.
Frequently Asked Questions
What Is the Best Marketo Alternative in 2026?
For most mid-market B2B SaaS teams: HubSpot Marketing Hub Professional. It covers the core demand-generation use case at significantly lower total cost of ownership, with faster implementation and lower admin overhead. For Salesforce-first enterprises that want to simplify without leaving the Salesforce ecosystem: Salesforce Account Engagement. For teams primarily driven by cost reduction: ActiveCampaign Plus at mid-market scale. For product-led growth SaaS: Customer.io. The right answer depends on CRM dependency, automation complexity, and budget constraints. For a direct comparison, see our HubSpot vs Marketo guide.
How Much Does Marketo Cost vs Alternatives?
Marketo's published pricing is not public - reported ranges suggest Select tier from approximately $1,295/mo, Prime from approximately $2,195/mo, and Ultimate at higher pricing, all for limited contact volumes. Year 1 TCO including implementation and admin commonly runs $55,000–$120,000+ for a mid-market deployment. HubSpot Marketing Hub Professional Year 1 TCO typically runs $20,000–$40,000. ActiveCampaign Plus is lower still. These are illustrative ranges - verify current pricing directly with each vendor and model implementation costs based on your specific configuration requirements.
Can HubSpot Replace Marketo Completely?
For most mid-market B2B teams: yes. HubSpot Marketing Hub Professional covers email automation, landing pages, lead scoring, CRM integration, attribution reporting, and ad management. For enterprise teams using Marketo's Revenue Cycle Modeller, multi-model scoring architectures, or native ABM buying-committee orchestration at scale: not without trade-offs. HubSpot Enterprise adds ABM tools and custom objects, but its ABM depth is below Marketo's at the most complex enterprise use cases. Evaluate based on which Marketo capabilities are actively in use, not which ones exist in the platform.
How Long Does a Marketo Migration Take?
For a mid-market deployment with standard programme complexity and a non-Salesforce CRM: 3–4 months including pre-migration audit, programme rebuild, and deliverability warm-up. For teams with complex Salesforce sync configurations, multiple scoring models, or large programme libraries: 6–9 months. For enterprise deployments with global instances, multi-workspace complexity, and active ABM programmes: 9–18 months. The pre-migration audit - typically 3–4 weeks - is not optional and should not be compressed.
What Happens to My Marketo Salesforce Integration During Migration?
The Marketo–Salesforce sync must be rebuilt on the destination platform before Marketo is deactivated. For HubSpot migrations, this involves configuring HubSpot's Salesforce connector, mapping fields, establishing sync rules, and replicating the Marketo–Salesforce Campaign sync in HubSpot's campaign attribution model. For teams with complex Salesforce orgs, this is the highest-risk and highest-effort component of the migration. See our HubSpot Salesforce integration guide for the detailed setup process.
Is Salesforce Account Engagement (Pardot) a Good Marketo Alternative?
It is a reasonable alternative for teams that are deeply embedded in the Salesforce ecosystem and want to reduce Marketo's complexity while staying Salesforce-native. It is not a cost-reduction strategy - pricing is comparable to Marketo's lower tiers - and its automation depth is below Marketo's. The primary benefit is operational simplicity for Salesforce-first teams and elimination of the external sync maintenance that Marketo requires.
What Is Customer.io and When Is It the Right Choice?
Customer.io is an event-driven marketing automation platform designed for SaaS and digital product companies. Unlike Marketo's form-and-landing-page model, Customer.io processes real-time product events - feature activations, session milestones, payment events, usage triggers - and sends targeted messages (email, push, SMS, in-app) based on precise behavioural conditions. It is the right choice when the team's highest-leverage automation is in the product experience, not in top-of-funnel demand generation.
How Do I Know if My Team Actually Needs Marketo's Complexity?
Audit your active programme usage. If fewer than 20% of configured Marketo programmes are active and performing, and those programmes do not use Revenue Cycle Modeller, multi-model scoring, or account-level ABM orchestration, the team's active automation requirements are likely well within the capability of HubSpot Professional or ActiveCampaign Plus. The correct question is not 'what is Marketo capable of?' - it is 'what does our team actually use?' See our marketing automation strategy guide 2026 for the framework that clarifies which automation capabilities map to specific pipeline outcomes.
Sources: Gartner Magic Quadrant for B2B Marketing Automation Platforms (gartner.com); Forrester Wave: Marketing Automation for B2B Marketing (forrester.com); HubSpot pricing (hubspot.com/pricing); ActiveCampaign pricing (activecampaign.com/pricing); Salesforce Account Engagement pricing (salesforce.com/products/account-engagement/pricing); Customer.io pricing (customer.io/pricing). Marketo pricing ranges reflect third-party reported figures - verify with Adobe directly. All data verified mid-2026.