Cost Per Click (CPC)

Cost Per Click (CPC) explained

Cost Per Click, or CPC, is a digital advertising metric that measures the amount of money an advertiser pays each time a user clicks on their online advertisement. CPC is commonly associated with Google AdWords and Bing Ads, where it's used to price individual ad clicks in their auction-based advertising models. The lower the CPC, the better for the advertiser, as it means they are paying less per click.