Organic search results are the web pages that appear in search engine results pages (SERP) due to their relevance to the search query, as opposed to their being advertisements. The term organic is used to refer to things that are not paid for, in contrast to paid search results. Organic results are determined by a search engine's algorithms and take into account many factors, such as the content of a webpage, the backlinks from other websites, and the popularity of the website.
You can improve your website's organic search results using search engine optimization (SEO), which is the process of optimizing a website so as to increase its rank in organic search results. SEO encompasses both on-page techniques (such as keyword research and creating compelling content) and off-page techniques (such as link building and social media engagement). By employing effective SEO tactics, businesses can improve their organic search visibility in SERPs, attract more website visitors, and ultimately generate more leads and sales.