Programmatic Advertising

Programmatic Advertising explained

Programmatic advertising is a method of buying and selling digital ad space using automated technology. It involves using software to purchase digital advertising, as opposed to traditional processes that involve human negotiation and manual orders. The process uses algorithms and data to serve ads to specific audiences and demographics, making the ad buying system more efficient and cost-effective. The automation allows for real-time bidding for inventory across mobile, display, video and social channels.