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The Primary Companies

Webflow website design and development for The Primary Companies, unifying three distinct entities under a cohesive online presence.

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Semrush logo
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Hubspot
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The Challenge

The Primary Companies, a collective serving the medical device manufacturing industry, sought to build a unified web presence for their three subsidiaries: Primary Packaging Resources, Novem Medical, and B-Safe. Before this project, only one of the companies had a website, limiting their ability to communicate their offerings and reach new prospects. The challenge was to expand their online visibility while maintaining distinct identities for each subsidiary under a single, cohesive parent domain.

Our Approach

We partnered with The Primary Companies to deliver a solution that effectively balanced their need for both unification and distinction, focusing on:

  • Webflow Website Development: Designing and building a professional, responsive website that serves as a unified platform for their three entities.
  • Individual Identity Showcasing: Creating dedicated sections for Primary Packaging Resources, Novem Medical, and B-Safe, each highlighting their unique offerings while maintaining a cohesive brand identity.
  • Content Structuring: Organizing content to make it easy for visitors to find information about each company’s services, products, and contact options.

The Solution

The new website for The Primary Companies features:

  • Unified Branding: A cohesive design that ties together all three subsidiaries while retaining their individual identities.
  • Detailed Company Sections: Individual pages showcasing each company’s offerings, from packaging solutions and PPE to contract manufacturing and engineering support.
  • User-Friendly Navigation: Intuitive design that helps users quickly find the information they need about products, services, and how to get in touch.

The Results

Our collaboration with The Primary Companies has resulted in:

  • Expanded Online Presence: A professional web platform that allows all three entities to showcase their offerings effectively.
  • Improved Communication: Potential prospects can now access detailed information about the companies’ services, products, and expertise in one place.
  • Enhanced Lead Generation: The consolidated website serves as a powerful tool for attracting and engaging new prospects.

Website was great, no edits needed

Ben Rutledge
Broker and Owner

They did an outstanding job. From our first call, I felt like our designer understood our objectives. I really appreciated his communication, follow up, and use of technology to keep us posted on the project management side. We would definitely use Belt Creative again in the future.

Holly Tate
Director of Business Development

Loved the high-touch interactions with Danni. She responded well to feedback, was quick on updating things, and successfully guided the copywriter.

Matt White
Founder

We had a FANTASTIC experience with Danni & Team. Very patient and talented team and I 100% recommend their Web Design services. We are extremely happy with the outcome!

Omar Liendo

Great communication. Easy to work with. Job well done.

Tommy Farr
Co-Founder and Owner

I appreciated how seamless it was to provide feedback on the web design and copy edits before going live. The custom tutorials shared by Danielle and her team were extremely helpful, enabling our internal team to maintain the site moving forward. I also found the mobile interface to be very user-friendly. Additionally, having a designer on the team was invaluable; when we needed alternative designs to better tell our story, BeltCreative was able to deliver exactly what we needed.

Shayla Price
Sr Digital Marketing Manager

Ready, set, grow

Get in touch with our team today to discuss how we can help you to elevate your web presence and driving meaningful growth for your brand.