HubSpot CMS vs. Webflow: Which is the Best Platform for You?

Last updated: Dec 27, 2023
12 min read
HubSpot CMS vs. Webflow: Which is the Best Platform for You?

HubSpot CMS vs. Webflow: Which is the Best Platform for You?

Choosing the right content management system (CMS) for your business is essential, as it determines the ease of creating and managing your website. HubSpot CMS and Webflow are two popular CMS platforms for brands of all sizes — from startups all the way through enterprise marketing teams. Each platform has unique features and benefits, so which one is right for your business? Let’s dive in and find out.

Key Takeaways

  • This post compares HubSpot CMS and Webflow in terms of design flexibility, ease of use, integrated tools, CRM integrations, pricing structures and security/performance.
  • HubSpot offers user-friendly interface with drag & drop customization while Webflow provides comprehensive customizations but requires more time to learn.
  • HubSpot has an edge over Webflow in that it is a true all-in-one marketing and sales platform. However, Webflow provides unparalleled customization capabilities and speed — something that is essential for businesses looking to maintain a competitive edge in the fast-paced digital landscape.
  • Both platforms offer built in features for SEO optimization & analytics as well as Amazon AWS servers and SSL certificates for optimal performance & security.

Understanding HubSpot CMS and Webflow

HubSpot CMS and Webflow are two popular CMS platforms, each with a different approach to website content management. HubSpot CMS is an all-in-one CRM, marketing, and sales platform with built-in SEO, content management, and analytics tools, making it ideal for businesses looking for a true all-in-one solution.

On the other hand, Webflow is a design-focused low-code platform that offers more robust customization and control over the website’s aesthetics, CMS structure, and content. This comparison will provide detailed insights into each platform, assisting you in making an informed decision.

HubSpot CMS Overview

An image of the HubSpot CMS interface, part of a comparison of the Hubspot CMS and Webflow CMS platforms

HubSpot CMS is a user-friendly content management system that offers built-in tools for SEO, content management, and analytics. With over 650 apps and integrations in the HubSpot app market, it provides a robust platform for various business needs.

Some standout features of HubSpot CMS include:

  • Built-in SEO tools
  • Content management capabilities
  • Analytics and reporting functionality
  • Customizable templates and themes
  • Direct integration with other HubSpot tools, such as CRM and marketing automation

It is worth noting that HubSpot CMS is not based on WordPress (or any other CMS platform) and therefore does not utilize WordPress plugins.

Content marketers already using HubSpot CRM can greatly benefit from HubSpot CMS, as the two platforms integrate seamlessly, making lead capture and subsequent marketing efforts more efficient within one platform. However, you will be stuck with either using a prebuilt HubSpot theme, or relying on a HubSpot CMS developer to create a theme from scratch.

Because of this, the primary drawback of HubSpot CMS is that it may not enable marketing teams to move as quickly or with as much flexibility as they would with Webflow.

Webflow Overview

An image of the Webflow interface, part of a comparison of the Hubspot CMS and Webflow CMS platforms

Webflow is a powerful, design-centric CMS platform. Webflow has rapidly emerged as a favorite among technology and SaaS companies, thanks to its potent combination of flexibility and efficiency.

As a web design tool and hosting platform, Webflow offers an unparalleled level of customization, enabling businesses to tailor their websites to their precise specifications. This is particularly appealing to tech-savvy industries that value brand uniqueness and user experience.

What sets Webflow apart is its ability to streamline the web development process. Users can swiftly design, develop, and deploy web pages without compromising on quality or detail. This agility, combined with its robust design capabilities, makes Webflow an invaluable asset for companies looking to maintain a competitive edge in the fast-paced digital landscape.

Some of the standout features of Webflow include:

  • A user-friendly drag-and-drop editor
  • Extensive customization capabilities
  • The ability to build visually appealing websites without the need for knowledge of HTML, CSS, or JavaScript
  • Support for a wide range of website types, from blogs to e-commerce sites

Webflow provides greater flexibility in terms of CRM integrations, as it is compatible with Salesforce CRM, Mailchimp, and Zapier, among others. This enables businesses to choose the CRM that best fits their needs and integrate it with Webflow for efficient customer data management and tracking of customer interactions.

Design Flexibility: Customization vs Templates

A comparison of customization and templates in Hubspot CMS and Webflow

When it comes to design flexibility, both Webflow and HubSpot CMS take different approaches. Webflow provides comprehensive customization and control over the website’s look and feel, enabling users to create visually stunning websites without writing a single line of code.

On the other hand, HubSpot CMS primarily employs templates for expedited site launch but provides less design flexibility. Further in the article, the design flexibility of each platform will be examined in detail.

Hubspot CMS Templates

An image of the HubSpot CMS Template marketplace

HubSpot CMS primarily utilizes page templates to expedite site launch, though it provides limited design flexibility. Customization options for Hubspot CMS templates landing pages are available, but developers must subscribe to their top plan to create a custom design from scratch.

HubSpot's global style features allow for uniformity of styles across the website, ensuring a consistent look and feel.

Webflow Customization

Webflow, on the other hand, offers a no-code platform that enables users visual designers to create pixel-perfect designs with complete control over their website’s aesthetics. Advanced interactions and animations can be implemented without writing code, making Webflow an appealing and user-friendly choice for developers.

This design freedom allows for the creation of unique features and more complex custom functionality too, such as e-commerce platforms with custom code.

Ease of Use: User-Friendly Interface vs Learning Curve

Ease of use is a crucial factor when selecting a CMS platform. HubSpot CMS provides a user-friendly interface with drag-and-drop features, module architecture, and flex columns, making it an excellent choice for those without design experience who still want a professional-looking website.

In contrast, Webflow offers greater customization options but has a steeper learning curve, requiring more time to master. We will now examine the user experience offered by both platforms.

HubSpot CMS User Experience

HubSpot CMS offers an unmatched user experience for those already using HubSpot CRM, as the two platforms integrate seamlessly, facilitating efficient lead capture and subsequent marketing efforts within one platform.

With its intuitive design and visual editor, HubSpot CMS makes it easy for content creators, marketers, developers, and business owners to create and manage their websites, including blog CMS integration. The key features of HubSpot CMS include:

  • Intuitive design and visual editor for creating a blog CMS page
  • Drag-and-drop functionality for easy customization
  • Seamless content updates
  • User-friendly interface for content creators, marketers, developers, and business owners

With these features, HubSpot CMS provides a seamless and efficient, website building and management experience.

Webflow Learning Curve

Although Webflow provides a straightforward interface and powerful design capabilities, mastering the platform can take months of practice. However, becoming an expert in its use is achievable with dedication and practice, and the learning curve is considered moderate for those with coding skills and a foundational knowledge of HTML and CSS.

Once familiar with the platform, users can take advantage of Webflow’s extensive customization options and create visually stunning and responsive websites, with ease.

Integrated Tools: SEO, Analytics, and E-commerce

Integrated tools for SEO, analytics, e-commerce, and marketing tools can significantly impact the success of your website. HubSpot CMS offers built-in tools for these purposes, making it easier to scale marketing efforts and manage multiple cms instances.

Webflow also provides native features for site optimization, but it does not offer out-of-the-box analytics. Although Webflow does not provide out-of-the-box analytics, it is still a powerful platform with a variety of integrated tools, including the option to use Google Analytics, to help users create and manage successful websites.

HubSpot CMS Built-In Tools

HubSpot CMS comes equipped with an array of built-in tools for SEO, content management, and analytics, streamlining the process of scaling marketing efforts. With its focus on Inbound marketing, Hubspot offers a comprehensive range of SEO and analytics tools, eliminating the need for manual tasks such as adding schema markup.

Additionally, HubSpot's HubDB database feature enables you to add custom code and create dynamic pages and templates by pulling data into the CMS.

Integration with CRM Platforms

CRM integration capabilities can play a vital role in the efficiency of your sales and marketing efforts. HubSpot CMS offers seamless integration with its own CRM, providing better lead tracking and customer engagement through customer relationship management.

On the other hand, Webflow can integrate with various CRM platforms, providing flexibility for businesses with different CRM preferences.

Further, we’ll examine the CRM integration capabilities of both platforms in greater detail.

HubSpot CRM Integration

For businesses already using HubSpot CRM, integrating with Hubspot CMS offers unmatched efficiency in lead capture and marketing efforts. HubSpot's CRM system provides a comprehensive suite of products to meet the needs of sales and marketing professionals.

By using HubSpot's CMS in conjunction with its own CRM, users can streamline their sales and marketing processes, making their efforts more effective and efficient.

Webflow and CRM Integrations

Webflow, on the other hand, provides flexibility in CRM integration, allowing businesses to choose the CRM that best fits their needs. Webflow is compatible with multiple CRM platforms, including HubSpot, such as Salesforce CRM, Zoho CRM, and Nutshell CRM, enabling efficient customer data management and tracking of customer interactions.

This flexibility allows businesses to integrate their existing CRM with Webflow and cater to their unique requirements.

Pricing Comparison: HubSpot CMS vs Webflow

Pricing is another crucial factor when choosing a CMS platform. The initial costs of constructing a site in HubSpot or Webflow could be quite comparable, but the pricing structures for each platform vary.

We will now discuss the pricing structure of both HubSpot CMS and Webflow.

HubSpot CMS Pricing

HubSpot CMS offers four pricing editions: Free, Starter, Professional, and Enterprise, with pricing starting at $0 for CMS Hub Free and going up to $1,200 per month for CMS Hub Enterprise.

The pricing for HubSpot CMS is dependent on the package selected, with increased costs for additional features and scalability.

Webflow Pricing

Webflow offers a free version with additional features available at various price points, depending on the chosen package. The Starter plan is free, while the Basic plan costs $14/month billed yearly, or $18/month billed monthly, scaling up to custom pricing for large-scale enterprise brands.

Webflow’s pricing structure allows businesses to select the plan that best fits their needs and budget, offering flexibility in terms of cost.

Security and Performance: Webflow vs HubSpot

Security and performance are essential aspects to consider when choosing a CMS platform. Both HubSpot CMS and Webflow prioritize these factors, utilizing Amazon AWS servers and providing SSL certificates for secure browsing.

Next, we’ll examine the security and performance features provided by both platforms.

Webflow Security and Speed

Webflow places a high emphasis on speed and security, utilizing Amazon AWS servers and providing SSL certificates to ensure secure browsing.

In addition to encryption and end-to-end encryption for data transmission, Webflow offers advanced DDoS protection and compliance with CCPA and GDPR regulations.

HubSpot CMS Security and Performance

HubSpot CMS offers the following security features:

  • Utilizes Amazon AWS servers
  • Provides SSL certificates for secure communication
  • Offers a dedicated security team
  • Includes a web application firewall
  • Regularly updates to maintain security

These features ensure a secure and reliable platform for users.

In terms of performance, HubSpot CMS offers features such as Content Delivery Network (CDN) and automated management of common performance issues.


In conclusion, both HubSpot CMS and Webflow offer unique benefits and cater to different business needs. Hubspot CMS is an all-in-one solution with built-in tools for SEO, content management, and analytics, making it ideal for businesses looking for a comprehensive platform. Webflow, on the other hand, is a design-focused platform that offers complete customization and control over the website’s look and feel. Ultimately, the choice between Hubspot CMS and a Webflow site really depends on your business requirements, design preferences, and budget.

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