Terminology Definition: Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization, or CRO, is a systematic process of increasing the percentage of website visitors who complete a desired action on a webpage. These actions can include filling out a form, becoming customers, or any other action that's important to your business. The process involves understanding how users navigate your site, what actions they take, and what's stopping them from completing your goals.