Is Squarespace a Good Platform for SEO?

Collin Belt
April 1, 2022

There is no doubt that Squarespace is a popular website builder. It is sleek, modern, and easy to use. But is it also a good platform for SEO? That is the question that we will answer in this blog post.

We will look at the pros and cons of using Squarespace for SEO and see how it compares to other website builders. We will also explore the option of working with a Squarespace SEO agency to help you get the most out of your Squarespace website.

What is SEO and why does it matter for Squarespace websites?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Squarespace SEO is the practice of optimizing a Squarespace site to rank higher in search engine results. The goal of Squarespace SEO is to draw more visitors to your Squarespace site from organic, or unpaid, search results. 

SEO is important because it can help you reach your target audience more effectively. Squarespace SEO can help you attract new visitors to your site, and it can also help you improve the visibility of your existing content. In addition, Squarespace SEO can help you build trust and credibility with your target audience by improving your site's search engine visibility.

The pros and cons of using Squarespace for SEO

One of the most common questions asked by Squarespace website owners is "is Squarespace good for SEO?"

There is no simple answer to this question, as there are both pros and cons to using Squarespace for SEO.

On the positive side, Squarespace is a very user-friendly platform that makes it easy to create and edit content. In addition, Squarespace provides built-in tools for optimizing website pages for search engines. 

On the negative side, Squarespace does not offer as much flexibility as other website builders such as Webflow when it comes to controlling your site design, structure, and content.

Overall, however, Squarespace is an excellent platform for SEO once you understand its quirks and how to manage its limitations. This is primarily because of the powerful SEO features that Squarespace provides to you as part of the platform.

Does having a Squarespace website make it harder to rank in search engines?

In a word: no. Squarespace websites are not uniquely disadvantaged when it comes to SEO.

In fact, out of the box, Squarespace is pretty well configured for SEO. They give you a robust set of tools that you can use to optimize your site, which would require a paid plugin on a platform like WordPress.

Yes, Squarespace can be a bit heavy on the Javascript side of things — but you'll find that is the case with most website builders and most WordPress themes. There is still plenty of work that you can do (such as properly sizing your images) that you can do within Squarespace to make sure that your pages load quickly.

As an SEO agency, we've worked with a number of website platforms, and have had great results with properly optimized Squarespace websites. If you're thinking that it's time for a website redesign, that's great, and it may make sense to look at a platform that is more SEO-friendly (personally, I've seen the best results working with Webflow).

However, if you're happy with your site content and design, switching website platforms isn't a panacea that solves your SEO issues. While site speed is an important factor when it comes to SEO, there are over 200+ factors that affect how Google decides to rank your site, and having a Squarespace website doesn't inherently make it harder for your content to rank.

How to do Squarespace SEO

Many Squarespace users are unaware of the importance of SEO and how it can impact their website's visibility in search engines like Google.

Here's the good news: best practices for Squarespace SEO are often the best practices for SEO in general. If you're looking to optimize your Squarespace site for SEO, there are a few key things you can do.

First, make sure to choose the right keywords and phrases to target. When deciding which keywords to target, think about what potential customers might be searching for when they're looking for a business like yours.

Once you've decided on the right keywords, be sure to use them throughout your website, including in your site's title, metatags, and content. A bonus here: you can also use the keywords you've selected in paid advertising campaigns.

In addition, make sure to regularly update your website's content and optimize it for search engines. This includes adding new pages, posts, and images, as well as optimizing your existing content for keywords. You can use the built-in Squarespace SEO tools to help you with this, or you can work with a Squarespace SEO agency to get the most out of your website.

The benefits of working with a Squarespace SEO agency

Squarespace is a very DIY-friendly platform for building your site, but the complexities of SEO often mean that Squarespace websites can sometimes have trouble ranking high in search engine results.

This is where a Squarespace SEO agency comes in. A Squarespace SEO agency specializes in optimizing Squarespace websites for search engines, and they understand the unique advantages and disadvantages of the platform.

A Squarespace SEO expert will help you choose the right keywords, create Meta descriptions, create new site content and improve your website's overall ranking. As a result, working with a Squarespace SEO agency can help you get more traffic to your website and grow your business.

Squarespace Features to help you improve your SEO

SEO page settings

Squarespace doesn't require a plugin to configure your page SEO: that feature is available out of the box. The first place to look is the Page Settings panel, where you'll find your SEO page settings and can set your title tags and meta descriptions.

SEO page titles and descriptions are a great way to make your site more discoverable by search engines. They're also used in social media sites like Facebook or Twitter, so you can tweak how your page appears when shared on social media.

Hide pages from your site

Squarespace gives you the option to hide site pages from search engines. Hiding a page from SERPs can be useful if you want to prevent people from finding it through a search engine.

If you're not sure whether or not you should hide a page on your Squarespace site, consider consulting with an SEO expert.

Automatic sitemaps

A sitemap is a file that contains a list of all the pages on your website, and Squarespace automatically generates and updates that file as you add or remove pages from your site.

Sitemaps are a helpful way for search engines to crawl and index your site. They can also be used to provide information about your site to potential visitors. You can also submit your sitemap to search engines like Google and Bing to help them index your site more quickly.

Built-in mobile optimization

In today's mobile-first world, it's more important than ever for websites to be designed for mobile devices. Mobile-friendliness is not just about aesthetics; it's also important for search engine ranking. Google now penalizes sites that are not mobile-friendly, so if you want your site to be visible in search results, it's essential to make sure it's responsive.

Fortunately, all Squarespace sites are automatically mobile-friendly, so you don't have to worry about losing search traffic. Whether you're building a personal blog or a business website, Squarespace is a great choice for ensuring that your site is visible and user-friendly on any device.

Final thoughts on Squarespace SEO

Is Squarespace good for SEO? Yes! Squarespace is a great platform for SEO and offers many built-in tools to help you rank.

If you want the best results, however, it’s important to partner with an experienced Squarespace SEO agency. Our team has years of experience helping businesses just like yours get more website traffic and boost their online presence. Ready to take your business to the next level? Contact us today for a free consultation!

Frequently asked questions about Squarespace SEO

Is Squarespace good with SEO?

Squarespace is not only easy to use, but can also be an especially good choice for SEO. Squarespace offers users a number of built-in SEO features that can help to optimize site content and improve search engine visibility. In addition, Squarespace sites are responsive and fast-loading, two essential factors for good SEO. With its ease of use and powerful SEO features, Squarespace is a great option for those looking to build a website that is both beautiful and visible in search engines.

How do I optimize my Squarespace website?

To optimize your Squarespace website, first you need a good understanding of how SEO is formulated. To get started, check out the official Squarespace SEO checklist.

How do I add a meta description to a page in Squarespace?

To add a meta description in Squarespace, you'll need to open the page for editing and scroll down to the "SEO" section. You can then enter your meta description in the "Description" field.

How do you write a search engine description?

When it comes to search engine optimization (SEO), one of the most important elements is your website's meta description. This is the text that appears in search engine results pages (SERPs) below the title of your website.

It's important to write a meta description that is both persuasive and accurate, as this is your chance to convince potential visitors to click through to your website. You want to make sure that it also contains relevant keywords for that particular page.

Does Squarespace generate a sitemap?

Yes, Squarespace automatically generates a sitemap by default.

Can Squarespace websites rank in search engines?

Yes, Squarespace websites can absolutely rank well in search engines. We've seen great results with performing SEO on Squarespace websites.