A keyword is a word or phrase that is used when performing a search. When someone uses a search engine to look for information on a particular topic, they will typically enter a keyword or keyword phrase. The search engine will then use that keyword to find websites that are relevant to the user's query and display the results on a search engine results page.
Including keywords in your website content is important for search engine optimization because they help to determine how visible a website is in search results.
When choosing keywords, it is important to select ones that are relevant to the content of the site and that are likely to be used by people who are looking for that type of information. Using the right keywords can help to improve a website's ranking in search results, making it more likely to be seen by potential visitors.
